Artificial intelligence (AI) is no longer just an emerging technology: it is now emerging as a key lever for transforming businesses. In our webinar, moderated by BrandStudio's Charlotte alongside Guillaume and Karen, founders of Doors3, we explored the many ways AI can boost productivity, stimulate creativity and open up new perspectives for organizations.

1. A massive opportunity for the global economy

AI is emerging as a major growth driver. The global market could grow from 200 billion USD in 2023 to 1,800 billion USD by 2030, affecting diverse sectors such as manufacturing, financial services and creative industries.

In this context, generative AI applications such as ChatGPT and MidJourney play a central role. Spending on these tools is expected to reach 55.7 billion USD by 2027, reflecting their rapid adoption in areas such as marketing, design and data management.

2. Practical applications : in-depth transformation

AI offers multiple possibilities, from optimizing processes to enhancing creative experiences.

Automation and productivity gains

- Adnoc, an oil company based in the Middle East, has adopted predictive AI tools to optimize the maintenance of its production centers. The result: proactive alerts on critical equipment, saving 100 million USD in six months.

- ROAM Academy, which brings together 80 insurers, is actively working to understand and integrate AI into its practices. With the support of Doors3, the insurers benefited from a comprehensive training course designed to provide a solid foundation of understanding on AI and its concrete applications.

Among the use cases studied, claims management attracted particular attention. Discussions focused on :

1. Optimize claims response via AI tools to reduce waiting times.
2. Improve customer satisfaction through faster, more relevant interactions.
3. Simplify internal processes, enabling teams to focus on high value-added tasks.

Creativity enhanced by generative AI

- Le Petit Marseillais : in collaboration with Braand Studio, designed a 3D mascot and immersive experience in one month, leveraging generative AI to accelerate creative processes while meeting brand requirements.

Transformation of business processes

AI cuts costs and timescales, giving companies a greater capacity to innovate. For example, AI-powered analysis tools can generate reports or summaries instantly, a significant time-saver for teams.

3. Challenges to overcome

While promising, AI poses significant challenges:
- Ethics and security : how can we guarantee the authenticity of content and avoid abuses such as deepfakes?
- Training and acculturation : employees need to be trained to fully exploit AI tools
- Integration strategy : it is not enough to adopt AI, it must be integrated into a global vision aligned with the company's objectives
- Legal framework : regulations around AI and data are evolving rapidly, requiring appropriate legal support

Conclusion : AI, an opportunity to be seized 

Artificial intelligence represents a double opportunity: transforming internal processes to boost productivity and opening up new creative perspectives. Initiatives such as ROAM demonstrate the importance of preparing now to take advantage of this technological revolution.
To help companies structure their adoption of AI, Doors3 and BrandStudio have developed an AI Maturity Radar. This tool assesses several strategic axes, such as business impact, internal skills and adoption of AI tools, to guide companies in their choices.
And you, are you ready to integrate AI into your business? 

Let's talk about it!