Doors3, a Web3.0 consulting firm, is delighted to announce its partnership with the Rugby Club Toulonnais (RCT), the first French rugby club to launch an ambitious strategy around new uses developed on the basis of blockchain technologies: Fan token, NFT and Metaverse. After having been the first club to win the European Rugby Cup for 3 consecutive seasons, the RCT becomes the first Rugby club in France and in Europe to collaborate with a Web3.0 consulting firm to build and deploy its strategy, surrounded by the biggest actors of the market.

Strategic support for a committed club

Doors3 has been working for several months with the RCT in the definition of its 360° web3.0 strategy. The acculturation of all the teams in this new universe and the reflection around the experiences proposed to the fans of the red and black team to engage them and make them live exclusive experiences are at the heart of the accompaniment proposed by the firm.

While the NFT and cryptoassets ecosystem is booming, the choice was made to turn to leading players that will allow the club to position itself alongside the biggest sports brands that have started to invest in these new digital innovation fields.

It is all the more important to underline that the RCT wished to engage a reflection on Web3.0 which is part of its global innovation strategy focused on digital. It is in this context that Doors3 brings to the club a vision and an understanding of these new ecosystems that bring value to the club, the current and future fans.

Although Web3.0 is a way to reinforce the club’s digital strategy, the RCT does not forget the moments to live in the stadium and everything that makes the life of an authentic club.

François PESENTI, Executive Director of RCT : “Clinging to its strong identity and its local anchorage, RCT starts a crucial step of its development, which will allow it to enhance, through the digital world, its identity and thus to attract new generations around the values of Rugby. We are delighted to work with Doors3 and to have the opportunity to be among the first clubs to launch such ambitious initiatives”.

Karen Jouve, CEO & Co-founder of Doors3 : “We are very happy to accompany the RCT since January 2022 around their strategic thinking in the Web3.0 universe. It’s not only an opportunity to innovate and to fully enter this new ecosystem but also to bring new experiences to the fans’ engagement. As a native of Toulon, it is with a particular attachment that I accompany the RCT teams to carry out these projects which will be officially announced on May 11th during the Global Sports Week in the presence of the major partners of the ecosystem. The RCT, with the values it holds dear and the fervor of its fans, will thus become the first rugby club to lead such an ambitious strategy, surrounded by the biggest players in the market.”

About Doors3:

Doors3 is the leading independent consulting firm specializing in Web3.0. From strategic thinking to operational implementation, Doors3 helps companies bring their crypto, NFT, and Metaverse projects to life by highlighting their identity while integrating the specific codes of Web3.0. Specialized in the sports, entertainment, luxury and art sectors, Doors3 already accompanies major players in their sector. Founded by passionate entrepreneurs, trained in recognized consulting firms and anchored since 2017 in the crypto, NFT and Metaverse universe, Doors3 provides its clients with its business and technological expertise and its ecosystem of partners.

LinkedIn: https://www.linkedin.com/company/doors3-i-web3-0-consulting



About the RCT :

The Rugby Club Toulonnais (RCT) is a major player in French and European rugby. Born in 1908, the RCT has built a great record of success throughout its history. It is the only European club to have won three European Cups consecutively, in 2013, 2014 and 2015.

The Rugby Club Toulonnais is also one of the most mediatized clubs in world rugby. A notoriety acquired in particular thanks to the talent and charisma of the stars of world rugby who have played with the Red & Black jersey such as Jonny Wilkinson, Tana Umaga, or Frederic Michalak. Today, the RCT counts in its ranks the World Champions Eben Etzebeth and Cheslin Kolbe but also French internationals like Charles Ollivon and Gabin Villière.

Chaired by Bernard Lemaître, the Red & Black club has great ambitions on the field for the next seasons and also wishes to develop its attractiveness through structuring and innovating projects of which the Web3.0 universe is part.loyees, and all stakeholders of their ecosystem. In 2024, it will be necessary to build around the notion of trust.