Web3 offers a powerful tool against pressing environmental threats. Its decentralized nature bolsters trust, commitment, and collective responsibility.

As environmental threats become increasingly pressing, the urgency is for mobilization and action. In this context, Web3, through its decentralized nature, emerges not as a silver bullet, but as a potent lever to strengthen trust, commitment, and responsibility in our collective endeavors.

At Doors Consulting Group, we have had the privilege of guiding over 20 major corporations for over a year in their various Web3 projects spanning diverse domains - industry, entertainment, sports, luxury, commerce, insurance - the applications are vast.

- Among these initiatives, we lead "Web3 for Good" projects with some clients, with the sole aim of producing a positive impact concerning sustainable development goals -

Julien Furlanetto Doors3 CTO

These projects are characterized by an in-depth exploration of straightforward and efficient solutions enabled by Web3, all while making the right technological choices by leveraging low-energy impact blockchain networks.

To bring tangible solutions to environmental challenges, several aspects of Web3 warrant highlighting.

Trust at the heart of operations

One of the primary strengths of blockchain technology, a cornerstone of Web3, lies in its capacity to generate digital trust. Each participant can track their contributions, ensuring every euro spent, for instance in a donation, is put to judicious use.

In a world where transparency is paramount, this technology becomes a significant asset to validate transactions and bolster commitment.

Democratizing decision-making processes

Web3 introduces decentralized autonomous organizations (DAOs). These structures allow every member to play an active role in decision-making. As a result, members are more likely to invest long-term, further ensuring a project's sustainability and impact compared to conventional systems.

The artistic dimension of NFTs serving the cause

More than just a fleeting trend, NFTs (non-fungible tokens) now encompass an artistic dimension. Beyond the buzzword of a moment, let's remember that NFTs (and blockchain technology) have solved a significant technical issue of our time: digital uniqueness.

In the digital realm of copying, streaming, and extensive sharing, NFTs enable an artist to easily prove ownership of their creation.

The digital art sector, quick to adopt these technologies, can impart a crucial artistic dimension to any Web3 project.

In recent projects led by Doors Consulting Group, NFTs provide a powerful means to add a cultural layer to ecological efforts, raising awareness and rallying support around a cause.

Bridging the real and the virtual with Physical Backed Tokens

Web3 brims with innovation and technological feats. However, not all have a tangible use-case today. This is no longer the case for PBTs (Physical Backed Tokens), introducing a novel way to connect the digital realm with reality.

Whether linking a tangible object with a virtual one or associating a digital asset with an individual, they unlock unforeseen possibilities for mobilization and engagement. In sustainable development challenges, a PBT can directly connect a ground action to its digital origin, essential for guaranteeing what's displayed has indeed been executed, without having to take an organization's word for it.

Transparency and auditability

The open nature of blockchain allows anyone to audit and confirm the legitimacy of operations. More than a technical tool, this becomes a mark of trust, commitment, and responsibility, crucial in an industry where integrity often comes under scrutiny.

In the wake of rising concerns about sustainable development and the "Digital Product Passport" (DPP) initiative pushed by the European Commission, product traceability is emerging as a central challenge to ensure responsible and informed consumption.

The convergence of DPP with Web3 is undeniable, serving as an immutable and verifiable source of product information while also enhancing customer experience.

As Web3 unfolds a vast expanse of possibilities, let's remember its potential is only fully realized when used ethically and responsibly. In an era when technology can sometimes raise concerns, as with recent advancements in AI, human intent remains key to harnessing the best from these tools, striving for a fairer and more sustainable world. Companies, especially those in the Web3 sector, bear a unique responsibility!